VIACOM

Viacom’s distribution agreement with DirecTV is placed to run out at night time on Tuesday, This summer 10. We’ve been settling for several weeks as well as offered DirecTV extra time beyond the agreement’s original June 30th expiration date. As lately as today, we made significant economic movement in direct conversations with DirecTV.

However, despite good efforts, DirecTV has declined our plans to resume our agreement. Today, DirecTV provided Viacom having a counter proposal that incorporated a lesser rate than Viacom receives from the other distributor in the market. With this particular offer, our discussions have arrived at an impasse.

Which means that, by tomorrow evening, nearly 20 million DirecTV customers is going to be without entertainment in the programmer they watch most. As many as 26 Viacom channels, including Nickelodeon, MTV, Comedy Central, Wager, VH1, CMT, Spike TV, TV Land and much more won’t be accessible.

Our agreement with DirecTV is seven years of age – ancient through the standards from the ever-changing media industry – meaning DirecTV has loved way below market rates for Viacom’s systems for any very very long time.

If discussions remain delayed, DirecTV will drop Viacom’s channels tomorrow tonight. No Dora, no SpongeBob, no Teen Wolf, no 106 & Park, no Daily Show, no Colbert, with no Snooki – a unlucky and avoidable turn of occasions if there has ever been one, as well as an outcome our team has labored relentlessly to prevent.

Here’s the state statement from Viacom:

By night time , This summer 10, DirecTV will drop 26 Viacom channels, including Nickelodeon, MTV, Comedy Central, Wager, VH1, CMT, Spike TV, TV Land and much more. Viacom is easily the most viewed programmer on DirecTV. Nickelodeon is easily the most viewed cable network on DirecTV. We regret that DirecTV will not consider a good deal that recognizes the need for Viacom programming. We urge DirecTV clients to 800-531-5000 or visit world wide web.whendirectvdrops.com and demand that DirecTV put its clients first, and Nickelodeon, MTV, Comedy Central, Wager and every one of Viacom’s channels.

Here are a few indisputable details about Viacom and the effectiveness of its systems on DirecTV:

Viacom makes up about 20% of viewing on DirecTV – greater than every other programmer and over the national average for those marketers. Yet Viacom presently makes up about under 5% of DirecTV’s programming expenses.

Nickelodeon may be the #1 most-viewed cable network on DirecTV.

Kids in DirecTV houses spend 50% of the viewing time watching Nickelodeon systems.

In the last 3 years, Viacom has completed nearly twelve significant distribution renewal contracts independently and without disruption to customers.

And here are a few indisputable details about DirecTV:

In the last 3 years, DirecTV has fought against openly over carriage contracts with seven different developers – Fox, Tribune, Varied Communications, Northwest Broadcasting, Sunbeam, Belo, G4, Versus, you will find Systems – and dropped five of these.

DirecTV is on the right track to provide $5 billion in profit this year.

Within the seven year existence in our expiring deal, DirecTV bending its worldwide revenue, tripled its profits and elevated its customer base by greater than 32%.

Obviously, Viacom will work to convince DirecTV to help keep our channels, and strike a good and equitable agreement. Take a look space for updates around the situation.

To learn more, you can go to the web site Viacom provides to inform customers of DirecTV’s decision to decrease its channels at world wide web.whendirectvdrops.com or on Facebook at world wide web.facebook.com/WhenDirecTVDrops.

Also, we’ll keep the spots we’re airing to inform clients of DirecTV’s decision on our Vimeo page.